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Suppli Repricer

The Suppli Repricer calculates the exact selling price needed to hit your target margin — factoring in supplier cost, platform fees, ad spend, return rate, and

Suppli Repricer illustration

Suppli Repricer

The Suppli Repricer calculates the exact selling price needed to hit your target margin — factoring in supplier cost, platform fees, ad spend, return rate, and real carrier shipping rates.

How it works

For each product on each channel, you set:

  • Supplier cost — auto-synced from feed, or set manually
  • Platform fee % — select your category (Electronics, Clothing, etc.) and Suppli fills the right fee automatically
  • Ad spend — % of sale or fixed $ per order
  • Return rate — % of orders returned (factored into cost)
  • Shipping label cost — enter manually or use the live rate calculator

Suppli then calculates:

Selling price = (Supplier cost + Shipping + Fixed costs) / (1 - Platform% - Ad% - Return% - Margin%)

Live shipping rate calculator

Click Calculate Rates next to the shipping field. A modal opens:

  • Dims and weight are pulled automatically from your Catalog
  • Ship from is one of your shipping profiles (Settings → Business Info): the product's own choice, then its supplier's default, then your default
  • Enter a destination zip code
  • Suppli hits EasyPost and returns live carrier rates:
  • UPS Ground Saver, UPS Ground, USPS Ground Advantage, etc.
  • Click any rate → it fills the shipping field automatically
  • Price recalculates instantly

No EasyPost account needed

Estimates run on Suppli's own EasyPost key, so you don't need an EasyPost API key to compare rates. They are list rates, not negotiated carrier rates. Buying a label (Suppli Fulfillment) does need your own key, entered at Settings → API Keys. Estimates are capped at 30 per hour per account.

MAP protection

Tick MAP protection and enter a MAP price. Suppli will never push a price below this floor — regardless of what the margin calculation returns.

MAP is a floor, not a ceiling

If your calculated price is $119 but MAP is $150 → listing goes up at $150. If your calculated price is $160 and MAP is $150 → listing goes up at $160.

Pushing prices

Click Save & Queue for Approval. An approval notification appears in Suppli Inbox. Approve it there → price is pushed to the channel.

Supported channels:

  • ✅ Shopify — live, confirmed
  • ✅ eBay — live, confirmed
  • ✅ Walmart — live, confirmed

Auto-reprice on feed changes

When a supplier feed updates a product's cost, Suppli automatically recalculates the recommended price and sends it to Suppli Inbox for approval. You approve → price pushes. No manual recalculation needed.

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