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Suppli Repricer

The Suppli Repricer calculates the exact selling price needed to hit your target margin — factoring in supplier cost, platform fees, ad spend, return rate, and

Suppli Repricer illustration

Suppli Repricer

The Suppli Repricer calculates the exact selling price needed to hit your target margin — factoring in supplier cost, platform fees, ad spend, return rate, and real carrier shipping rates.

How it works

For each product on each channel, you set:

  • Supplier cost — auto-synced from feed, or set manually
  • Platform fee % — select your category (Electronics, Clothing, etc.) and Suppli fills the right fee automatically
  • Ad spend — % of sale or fixed $ per order
  • Return rate — % of orders returned (factored into cost)
  • Shipping label cost — enter manually or use the live rate calculator

Suppli then calculates:

Selling price = (Supplier cost + Shipping + Fixed costs) / (1 - Platform% - Ad% - Return% - Margin%)

Live shipping rate calculator

Click Calculate Rates next to the shipping field. A modal opens:

  • Dims and weight are pulled automatically from your Catalog
  • Origin address pulled from your fulfillment settings
  • Enter a destination zip code
  • Suppli hits EasyPost and returns live carrier rates:
  • UPS Ground Saver, UPS Ground, USPS Ground Advantage, etc.
  • Click any rate → it fills the shipping field automatically
  • Price recalculates instantly

MAP protection

Tick MAP protection and enter a MAP price. Suppli will never push a price below this floor — regardless of what the margin calculation returns.

MAP is a floor, not a ceiling

If your calculated price is $119 but MAP is $150 → listing goes up at $150. If your calculated price is $160 and MAP is $150 → listing goes up at $160.

Pushing prices

Click Save & Queue for Approval. An approval notification appears in Suppli Inbox. Approve it there → price is pushed to the channel.

Supported channels:

  • ✅ Shopify — live, confirmed
  • ✅ eBay — live, confirmed
  • ✅ Walmart — live, confirmed

Auto-reprice on feed changes

When a supplier feed updates a product's cost, Suppli automatically recalculates the recommended price and sends it to Suppli Inbox for approval. You approve → price pushes. No manual recalculation needed.